Search engine optimization

SEO Tutorial for Beginners : Learn SEO Online

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SEO Tutorial explains what is SEO OR Search Engine Optimization is nothing but the process of optimizing a website’s visibility on the organic search engine results pages (SERPs) for a target set of keywords/key phrases.

This SEO Tutorial explains simple SEO techniques and some of the tips to users to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing. SEO tutorial provides basic and advanced concepts of SEO. Our SEO tutorial is designed for beginners and professionals.

Search engine optimization (SEO) encompasses a wide variety of tasks that improve a website’s presence on search engines. Maybe you’ve heard a few SEO catchphrases— meta tags, link bait, or PageRank—but you don’t know exactly how to tie them all together into a meaningful package.

SEO is an open-ended task. It includes a wide variety of activities, ranging from editing HTML to reading blogs. It would be overwhelming to try to learn every aspect of SEO at once, but jumping in without a game plan is not the most effective strategy either.

SEO Tutorial

SEO Google Basics

Google is the standout leader in search today. It has the most traffic by far, and it’s the only search engine with its own entry in the dictionary. Far removed from its previous existence as a search-only entity, Google now offers email, maps, feed readers, a calendar, online document sharing, web analytics, and webmaster tools, plus a diverse menu of vertical search options, including news, real-time updates, video, image, blog, product, and local. The Google app for smartphones offers Mobile Web search with location-aware enhancements.

Google has been an all-out trendsetter in the evolution of the search space. Link popularity? Google made it hugely important. Integration of vertical search results within standard results? Thank Google.

Google’s PageRank

Google’s PageRank is a measurement of a page’s worth based on the quantity and quality of both incoming and outgoing links. The concept behind PageRank is that each link to a page constitutes a vote, and Google has a sophisticated and automated way of tallying these votes, which includes looking at a vast universe of interlinking pages. Google awards PageRank on a scale of 0 to 10; a PageRank value of 10 is the most desirable and extremely rare. Like the Richter scale, the PageRank scale is not linear, so the difference between 4 and 5 is much greater than the difference between 3 and 4.

More often than not, pages with high PageRank have higher Google rankings than pages with low PageRank. And therein lies the link obsession. Throughout the SEO community, the scrambling for, trading, and even selling of links became such a focus over the past several years that Google modified its system and began to devalue certain kinds of links. Google now displays updated PageRank values at infrequent intervals to discourage constant monitoring.

SEO Keywords

SEO Keywords Worksheet is full of useful information. Now it’s time to whittle down your list into a manageable group of 10 or so top target keywords. Here are the steps to a nicely as per below steps,

The Keyword Balancing Act : 

The most useful keywords will strike a balance between popularity, relevance, and competition. We’re going to ask you to identify some of these more balanced keywords.

Here are some examples of a good balance:

Lower Popularity/Higher Relevance

A low popularity/high relevance combination means that even if there are not so many people searching for the term, the ones who do come are more likely to click on your listing and ultimately convert on your site. But don’t go too low! Unless you have a reason to doubt the data, searches with zero popularity scores should probably not even be considered, except for your company name or a trademarked product name.

Higher Competitiveness/Higher Relevance

If you are drawn to a competitive term, be sure that it is balanced out with a high degree of relevance.

Higher Popularity/Lower Competition/Higher Relevance

This is the ideal balance. If you can find terms that are used heavily by searchers, are closely tied to your conversion goal, and are targeted by a reasonable number of competitors, you want them on your short list!

Combine Keywords

Once you’ve flagged your preferred terms, look for terms that can be combined. This is a great way to get double duty out of your SEO efforts, combining the search popularity of both terms. Here are some ways to combine keywords:

  • Choose a one- or two-word keyword that you’ve identified as too competitive and add modifiers. For example, in Jason’s case he might combine the terms <Technosap> and <Online Tutorial> into just one term: <unique baby clothes>.
  • If you are including geographical information with your keywords, now is the time to combine it with your other terms. For example, Technosap in India, France, may want to combine keywords to create the keyword phrases <Technosap in India> and <France>.

Combining keywords doesn’t mean that you’re giving up the chance to rank for a shorter keyword. If you are using your keywords appropriately, that is, integrating them into natural language within a well-written page, keyword combinations will probably occur naturally anyway.

Matching Keywords and Landing Pages

If you have correct keywords and landing pages, to perform well in the search engines, it needs to be matched to a landing page on your site that would be an excellent destination for someone searching for this term. A good landing page for a keyword will satisfy your visitors’ needs, answer their questions, and direct them toward conversion if appropriate.

Finding Appropriate Keywords 

There are various methods of finding keywords. They vary from asking customers, asking colleagues or even asking friends and relative. A more systematic approach is to find out how many searches actually occur for each search term. Two global systems are Word Tracker and Overture keyword suggestion tool.

Word Tracker takes a large sample of searches across a number of search engine networks from around the world.

Determining the Number of Inbound Links

There are two ways of checking the presence of an inbound link. The first approach is to check the back links record held by the search engines. Go to the search box of Google, Yahoo or MSN and type “link:yoururl.com”*. A word of caution is that Google only shows a sample of the inbound links and that typically you will get much higher numbers for Yahoo and MSN links. Essentially you can use this approach to gather link information about any other web site. The results page for this query will provide the number of links and a list of sites. Some of the links will almost certainly be internal, i.e. from other pages within the same web site.

The second approach is to inspect the search engine’s index of the link’s originating site. This can be done for each of the major engines by using the following term “site:yoururl.com*”.

In each case enter the actual URL.

As with keyword density there are a number of SEO tools that can be accessed for free.

Google Toolbar

A particularly useful and widely used tool is the Google Toolbar. The toolbar can be accessed at: link


The toolbar includes a tool displaying PageRank of any site visited. 

The Cache Information

To see what a spider can read try making a search and clicking on the cache hyperlink. Each of the major search engines provides this information. Google and MSN will even tell when the site was crawled. The Google cache allows you to see the “cached text” only. This will take you to a page without images. It shows the exact content information gathered by the Google spider including the alt text gathered from images.

The major engines have a facility whereby in response to a keyword search the target webpage can be shown with the search keywords highlighted. Another approach is to click on a text part of a website, click right and “view source”.

This will show the web page in HTML text format. The text shows both the meta tag and body text.

SEO Crawlers, SEO spiders, and SEO robots

If you’ve spent any time on the Internet, you may have heard a little about spiders, crawlers, and robots. These little creatures are programs that literally crawl around the Web, cataloging data so that it can be searched. In the most basic sense all three programs — crawlers, spiders, and robots are essentially the same. They all “collect” information about each and every web URL.

This information is then cataloged according to the URL on which they’re located and are stored in a database. Then, when a user uses a search engine to locate something on the Web, the references in the database are searched and the search results are returned.

SEO Challenge

Everyone SEO campaign will incorporate a wide variety of tasks: writing and editing, usability and site architecture, coding, ad copy creation, landing page optimization, research, web analytics, and interpersonal communication for link building and social media. If you’re doing this all yourself, bravo! You’re just the sort of multitasking do-it-yourself who thrives in SEO. If your entire company can’t ride to lunch on the same motorcycle, we’re putting you in charge of coordinating the SEO team. Either way, once you’ve read this book, you’ll be the in-house SEO expert, so the responsibility for all these tasks ultimately falls on you. Before you close this book forever and run.

  • SEO requires effort from multiple departments and a variety of skills, such as marketing, sales, IT, public relations (PR), and creative/editorial.
  • SEO is a relatively new discipline and doesn’t have established processes within the corporate system.
  • Measuring return on investment (ROI) on SEO—especially the organic variety— is no cakewalk, and predicting ROI in advance is even harder.
  • The SEO industry carries around a bit of a bad reputation—and some folks still think SEO is about tricking or spamming the search engines.

SEO Tutorial /Topics

Tutorial : SEO Glossary Terms

Tutorial : What is SEO /Search Engine Optimization?

Tutorial : History of SEO

Tutorial : SEO Mistakes to Avoid Everyone

Tutorial : Optimize your Website for Better Ranking

Tutorial : SEO Strategies for New Wesbsite

Tutorial : Search algorithm in SEO -How it Works?

Tutorial : Best On-site SEO

SEO Tutorial for beginners explain what SEO, and it gives a brief understanding of and important SEO (Search Engine Optimization) concepts are explained above post. I will be adding more posts in SEO tutorial, so please bookmark the post for future reference too.